ENDORA TECHNOLOGIES, INC.
Welcome to Endora.
Our mission is to evolve the collective consciousness by scaling reflection.
We create tools and stories designed to spark an awakening that puts the restorative and expansive power of reflection into the hands of everyone.
memories make us * memories move us
memories make us * memories move us
We live in a distracted world…
and we’ve accidentally
stopped reflecting.
We live in “the greatest depression” aka the doom scroll era.
Today’s smartphone generation is lonelier and more anxious and depressed than ever, and social media is one of the main driving forces. The negative outcomes of social media platforms are underestimated and go beyond the fomo, fear-mongering, and virtue-signaling, seeping into so many free moments each day that we are rarely alone with ourselves.
Waiting used to mean being bored. Waiting for food, waiting at a doctor's office, waiting in the carpool line. These moments of boredom served as opportunities for us to sit and think, dream, or reflect.
Now, when we "wait," almost 100% of us automatically distract ourselves with our phones, and most of us head straight for a social media app when we do. Once we're there, we are overwhelmed by ads, fake news, divisive content, and comparison. The noise drowns out the micro-opportunities for reflection, and without reflection, humans get stuck. We become unable to evolve personally or collectively, and Endora views this as an urgent problem to solve.
To reach the most people, we are building and supporting projects spanning tech, film, and events that share the common focus of inspiring reflection in the consumer. For example, our games spark creativity and gratitude, our film projects invite deeper reflection, and our events turn shared moments into catalysts for connection and collective dreaming.
Endora Technologies is part of an intentional awakening movement to break humanity free from the current cycle and access a future where love, peace, and beauty are accessible to everyone.
The unexamined life is not worth living.
-Socrates
Without reflection,
we go blindly on our way.
-Margaret J. Wheatley
Pain + Reflection = Progress
-Ray Dalio
The Endora Way
Endora is our namesake character and the heart of our brand universe. She’s a modern muse—appearing across our apps, films, books, and events—to guide people from distraction back to reflection.
As a recognizable and evolving figure, Endora anchors our intellectual property, creating a consistent, story-driven identity that can scale across media and global markets.
Everything she does is grounded in a clear North Star that guides how we create, connect, and imagine what’s next.
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Nostalgic reflection isn’t just a feel-good moment. Research shows it’s a powerful tool for emotional resilience, creativity, and personal growth. Looking back helps us move forward with more clarity, confidence, and purpose.
Nostalgic reflection is:
Restorative – Reduces anxiety, loneliness, and emotional fatigue.
Expansive – Boosts optimism, creativity, and future-focused motivation.
Transformative – Helps people make meaning from the past to evolve in the present.
At Endora, we’ve turned this science into playful tools that help you reconnect with your story—so you can keep writing it, intentionally.
👉 Dig into the science of nostalgic reflection here.
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We’re building Endora the way we wish all tech was built: with the user’s well-being—not shareholder profits—as the top priority.
While many apps use Dark UX—design tricks that manipulate you into endless scrolling, sharing, or spending—Endora is built on Light UX. That means we:
Respect your attention: No ads, no pressure, no endless scroll.
Prioritize your privacy: Your data stays yours. We don’t sell or exploit it.
Design for emotional wellness: Our games reduce anxiety, not increase dopamine addiction.
Support meaningful engagement: Gentle prompts and play-based reflection, never FOMO or guilt.
We’re reimagining technology not as a distraction, but as a tool for reflection, connection, and personal growth. At Endora, tech isn’t a trap—it’s a pathway back to yourself.
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At Endora, we see it as our responsibility to help people dream of a better future—one that is hopeful, fair, and fully attainable if we choose to create it. When a culture dreams together about what’s possible, instead of fearing what’s ahead, that collective vision becomes a powerful force for change.
A shared dream is:
Inclusive – Built so everyone can see themselves in it.
Inspiring – Sparks optimism, creativity, and the courage to act.
Attainable – Grounded in what’s possible when we work together.
Everything we create is measured against this standard—if it doesn’t help people imagine a better future, it doesn’t belong in the Endora world.
Our Flagship App: Endora
Endora makes it fun and effortless to reflect on the memories tucked away in your phone and cloud.
Play a mix of nostalgic favorites—like Solitaire—and fresh, original experiences—like our Breathing Meditation—each uniquely incorporating your photos and videos.
As you play, you naturally unlock the science-backed benefits of Nostalgic Reflection: restored mood, expanded perspective, and deeper connection to your own story.
Always built the Endora way:
No ads
Ultimate data privacy
Designed for mental wellness
Coming soon: Endora Jr.—a playful, safe version for kids to enjoy with their families.
Endora Gaming
Endora Social
Endora Social is a new kind of multiplayer social gaming app—where your memories are the game, and your friends are the co-players.
It’s built for shared reflection, not social performance. Powered by Endora’s signature Light UX design, you can connect with your people and their lives without the annoying ads + algorithms.
Endora Productions
Storytelling is one of humanity’s oldest and most powerful tools for transformation. Through brand films, short films, and feature productions, we bring our mission of Scaling Reflection to life far beyond the screen of an app.
Endora Events & Parties
Endora transforms gatherings into unforgettable, connection-rich experiences. Our custom-curated events bring people together over the stories, photos, and moments that shaped them—while creating new memories along the way.
Blending play, nostalgia, and reflection, each event is designed to spark meaningful conversation, strengthen community bonds, and share the science-backed benefits of looking back to move forward.
Endora To The Moon
Yes—Endora is literally going to the moon! 🚀
Our message of “Play, Reflect, Grow” is hitching a ride in a time capsule bound for the lunar surface. The image we’re sending shows Endora as a cosmic superhero, carrying a shield marked with an hourglass—symbolizing the timeless power of reflection.
It’s our way of putting a little more light, play, and purpose out into the universe. And as far as we know… Endora will be the first superhero to ever set foot on the moon. 🌙✨
pain + reflection = progress
pain + reflection = progress
Meet the Founders
Kitty & Coco are sisters and East Texas natives on a bold mission to shift the collective consciousness by making reflection a daily habit.
What started as a legacy-focused scrapbooking app quickly turned into a discovery: the restorative and expansive power of nostalgic reflection. Seeing how this practice could improve well-being, creativity, and connection, they set out to make it accessible to everyone—especially those who struggle with traditional wellness routines.
The result? A playful, science-backed gaming app that transforms personal memories into tools for growth.
Now, they’re all in on one goal: scaling reflection to change the way the world thinks, feels, and evolves.
Awards & Recognitions
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Summer 2025: Special Mention for our brand film.
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March 2025: Top 8 out of 64 teams at Startup Grind’s Startup Mania Event in Miami.
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Pitched against 8 other startups in front a live audience where we took home the Judges’ Award, the Investors’ Award, and a $25k investment!
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Endora was born during the Founder University accelerator program in the Spring of 2022. We pitched Jason Calacanis and his team with a janky prototype and a fancy logo and walked away with a $25k investment.
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Took home the Innovation Award at the 2023 Selfmade Entrepreneurial Awards.