OUR RAISON D'ÊTRE
We live in “the greatest depression” aka the doom scroll era.
Today’s smartphone generation is lonelier and more anxious and depressed than ever, and social media is one of the main driving forces. The negative outcomes of social media platforms are underestimated and go beyond the fomo, fear-mongering, and virtue-signaling, seeping into so many free moments each day that we are rarely alone with ourselves.
Waiting used to mean being bored. Waiting for food, waiting at a doctor's office, waiting in the carpool line. These moments of boredom served as opportunities for us to sit and think, dream, or reflect.
Now, when we "wait," almost 100% of us automatically distract ourselves with our phones, and most of us head straight for a social media app when we do. Once we're there, we are overwhelmed by ads, fake news, divisive content, and comparison. The noise drowns out the micro-opportunities for reflection, and without reflection, humans get stuck. We become unable to evolve personally or collectively, and Endora views this as an urgent problem to solve.
To reach the most people, we are building and supporting projects spanning tech, film, and events that share the common focus of inspiring reflection in the consumer. For example, our games spark creativity and gratitude, our film projects invite deeper reflection, and our events turn shared moments into catalysts for connection and collective dreaming.
Endora Technologies is part of an intentional awakening movement to break humanity free from the current cycle and access a future where love, peace, and beauty are accessible to everyone.